The Very Good Home Company

The Very Good Home Company (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit our website, submit a request for a project estimate, or otherwise interact with us (collectively, the “Services”).

By using the Services, you agree to the terms of this Privacy Policy and our collection and use of your information as described here.

Information We Collect

We may collect the following categories of information:

Contact information: Name, email address, phone number.
Property and project information: Service address, type of home, project details (e.g., insulation type requested, square footage, access details), and any photos or descriptions you upload.
Estimate and transaction information: Details of your estimate requests, pricing estimates we generate, work orders, and related communications.
Technical and usage information: IP address, browser type, device identifiers, pages visited, and interaction data collected through cookies and similar technologies.
Communications: Records of your communications with us, such as emails, form submissions, and phone call notes.

We do not intentionally collect Social Security numbers, driver’s license numbers, or payment card numbers through our estimate request forms. If we later offer online payments, those will typically be processed by third-party payment processors subject to their own privacy policies.

How We Use Your Information

We may use your information for the following purposes:

To provide estimates and Services: Receiving your request, evaluating project details, preparing and delivering project estimates, scheduling site visits, and performing home services.
To communicate with you: Responding to questions, sending confirmations, reminders, changes to estimates or scheduled services, and other service-related messages.
To operate and improve our business: Improving our website, Services, and customer experience; troubleshooting issues; analyzing usage; and developing new offerings.
For marketing and advertising: Sending you information about our products, services, promotions, and updates, and showing you ads (including targeted and remarketing ads) based on your interactions with our website and other online activity, where permitted by law.
For legal, security, and compliance purposes: Protecting against fraud and misuse, enforcing our agreements, complying with applicable laws, and responding to lawful requests from public authorities.

We will not use your personal information for purposes that are materially different from those described in this Privacy Policy without providing you with appropriate notice and, where required, obtaining your consent.

Cookies and Similar Technologies

We may use cookies, web beacons, pixels, and similar technologies to:

Remember your preferences and settings.
Help you complete forms and estimate requests more efficiently.
Understand how visitors use our website and improve performance and user experience.
Measure the effectiveness of our advertising and deliver ads that may be more relevant to your interests.

You can adjust your browser settings to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of the website may not function properly. Additional opt-out options for advertising cookies are described in the “Google Ads and Online Advertising” and “Your Privacy Rights and Choices” sections below.

Google Ads and Online Advertising

We use Google Ads and related online advertising tools to promote our Services on Google and across the internet. Third-party vendors, including Google, may show our ads on websites and apps across the internet.

Third-party vendors, including Google, use cookies and similar technologies to serve ads based on a user’s past visits to our website and other online activity. These technologies may allow us and these vendors to:

Show you ads that are more relevant to your interests (including remarketing/retargeting).
Measure the effectiveness of our advertising campaigns.

How to control advertising personalization:

You can opt out of Google’s use of cookies or device identifiers for advertising by visiting Google’s Ads Settings page and reviewing Google’s information on ads and data at: https://policies.google.com/technologies/ads.
You can also opt out of certain third-party advertising cookies via industry tools such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) opt-out pages, where available.

If you are located in a jurisdiction that requires consent for certain cookies or ad personalization, we will seek to obtain any required consent through our website interfaces or other means consistent with applicable law.

How We Share Your Information

We do not sell your personal information in the traditional sense (i.e., for monetary payment), but we may share information as described below.

We may share your information:

Service providers: With third-party vendors who perform services on our behalf, such as website hosting, analytics, customer communication tools, advertising networks (including Google Ads), and IT support, subject to contractual obligations to use the information only to perform services for us and to safeguard it appropriately.
Subcontractors and partners: With subcontractors, installers, or other home service providers as reasonably necessary to prepare or fulfill your project estimate or perform services at your property.
Legal and safety: With law enforcement, regulators, or other parties when we believe it is necessary to comply with applicable law, protect our rights or property, protect our customers or the public, or detect and respond to security incidents or fraud.
Business transfers: In connection with a merger, acquisition, financing, sale of assets, bankruptcy, or similar corporate transaction, where your information may be transferred as part of those business assets.

We do not knowingly allow third parties to collect your personal information through our website for their own independent marketing or “sale” purposes without providing appropriate notices and choices required by applicable law.

Your Privacy Rights and Choices

Depending on where you reside, you may have certain rights regarding your personal information under state data privacy laws (for example, the Texas Data Privacy and Security Act (“TDPSA”) and other comprehensive state privacy laws). Subject to applicable law and certain exceptions, these rights may include:

Right to know and access: Request confirmation of whether we process your personal information and access to that information.
Right to correct: Request that we correct inaccuracies in your personal information.
Right to delete: Request that we delete certain personal information we hold about you.
Right to opt out of certain processing: Request that we not process your personal information for targeted advertising, sale of personal information, or certain types of profiling, where those activities occur.

Targeted Advertising and Opt Out (TDPSA Disclosure)

When we use Google Ads and other advertising partners to show you ads based on your activities over time and across non-affiliated websites or online services, this may be considered “targeted advertising” under the TDPSA and similar laws.

If we process your personal information for targeted advertising:

We will clearly and conspicuously disclose that we engage in targeted advertising (including in this Privacy Policy).
You have the right to opt out of our processing of your personal information for targeted advertising.

You can exercise this right by:

Using any “Texas Privacy Rights,” “Do Not Use My Personal Data for Targeted Advertising,” or similar link or interface that we may provide on our website; or
Contacting us at the email or mailing address listed in the “Contact Us” section and specifying that you wish to opt out of targeted advertising.

Where required by law, we will also recognize and honor valid browser- or device-based global privacy control signals (such as Global Privacy Control) as a request to opt out of targeted advertising and, if applicable, the sale of personal data.

We will respond to your requests consistent with applicable law and may need to verify your identity before fulfilling a request.

You will not be discriminated against for exercising any privacy rights available to you under applicable law.

If you are a resident of a state with additional privacy rights (such as California, Colorado, Virginia, or others), you may have additional rights described in a state-specific addendum, which we will provide upon request or by posting an addendum to this Privacy Policy.

Data Security

We implement reasonable and appropriate administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These measures may include access controls, encryption, secure storage, and staff training.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of your information.

Data Retention

We retain personal information for as long as reasonably necessary to:

Provide you with estimates and Services.
Satisfy the purposes described in this Privacy Policy.
Comply with legal, tax, and accounting obligations.
Resolve disputes and enforce our agreements.

When we no longer need personal information, we will take reasonable steps to delete, de-identify, or anonymize it in accordance with our data retention policies and applicable law.

Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take reasonable steps to delete that information as required by applicable law.

Third-Party Websites and Services

Our website may contain links to third-party websites, services, or applications that are not controlled by us. This Privacy Policy does not apply to those third-party properties, and we are not responsible for their content or privacy practices. You should review the privacy policies of any third-party websites or services you use.

Limitations of Liability and Damages

To the fullest extent permitted by applicable law:

Our total aggregate liability arising out of or relating to this Privacy Policy, our handling of personal information, and your use of the Services is limited to the greater of (a) the amount you paid us for Services in the twelve (12) months preceding the event giving rise to the claim or (b) one hundred U.S. dollars (US$100).
In no event will we be liable for any indirect, consequential, incidental, special, exemplary, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or in connection with this Privacy Policy or your use of the Services, even if we have been advised of the possibility of such damages and regardless of the legal theory.

Some jurisdictions do not allow the exclusion or limitation of certain damages or liability, so some of the above limitations may not apply to you to the extent prohibited by law.

Nothing in this section is intended to limit any non-waivable rights you may have under applicable consumer protection laws, including the Texas Deceptive Trade Practices Act, or to limit remedies or penalties that government authorities may pursue against us for alleged violations of law.

Our Legal Basis and Key Privacy Obligations

While privacy law in the United States is primarily state-specific and sector-specific, we are committed to aligning our practices with emerging U.S. consumer privacy standards, including:

Providing clear and reasonably accessible privacy notices that describe what personal data we collect, how we use it, and with whom we share it, consistent with applicable state privacy laws such as the Texas Data Privacy and Security Act (TDPSA).
Limiting collection and use of personal information to what is adequate, relevant, and reasonably necessary in relation to the purposes disclosed in this Privacy Policy (data minimization).
Implementing reasonable security measures to protect personal information and responding to data breaches in accordance with applicable laws.
Honoring applicable consumer rights requests (access, deletion, correction, and opt out of certain processing) required by TDPSA and other state privacy laws where they apply, including rights related to targeted advertising.
Avoiding deceptive or misleading statements about our data practices, consistent with applicable consumer protection and deceptive trade practices laws, by treating this Privacy Policy and related disclosures as accurate and binding commitments.

If we engage in practices such as targeted advertising or the sale of personal information as defined by applicable law, we will provide any additional disclosures, opt-out mechanisms, and notices required by such laws, including clearly labeled opt-out links on our website where required.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top of this page and, where required by law, provide additional notice or obtain consent for material changes. Your continued use of the Services after an updated Privacy Policy is posted signifies your acceptance of the updated terms.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, you may contact us at: